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The much talked about post office changes that went in effect on June 1st, 2005 in regards to the non-qualification of some mailing pieces for the Standard bulk mail is not as restrictive as we have been made to believe. Here is a simple overview of the new regulations so you can make a quick determination on how to design your piece to qualify for Standard bulk mail, in either for profit or not for profit postage rates.
The rules cover the conditions under which mail containing personal information qualifies for the standard bulk mail rate and when the more expensive First-Class postal rate must apply.
STANDARD BULK MAIL: All personal information must relate directly to a solicitation or a sales pitch. For more details, click here.
FIRST-CLASS MAIL: Personal information used in the mail for any other purpose – examples would be a warranty notice, a receipt of a donation, a statement of account or a billing statement. Hand written mail can only be mail via first-class. For more details, click here.
CAUTION: If your mail piece has a dual purpose including one that would only qualify for first-class rate, you probably will have to send it first-class.
EVALUATION: At the planning stage of your campaign, and to make sure your pieces does qualify for standard bulk mail, for profit or not for profit, we do recommend that you e-mail us your artwork or sample message so we can get proper evaluation directly from the postal service. E-mail us |
