DATA PROCESSING
MailSMARTER!
LASER PERSONALIZED
LETTERS, INVOICES,
STATEMENTS
DIRECT ADDRESSING
PRINTING/DUPLICATING
MAILING LISTS
MAILING SERVICE
FULFILLMENT
PICK-UP & DELIVERY
E-MAIL BROADCAST
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MAILING LIST
The value of a mailing follows the percentages 60/30/10; that’s
60% for the mailing list, 30% for the product (or cause) and 10%
for the way it is presented. As you see, the list selection is the
most important item for the success of a direct mail campaign. And
you know there are millions of mailing lists available. Some mailings
may require only a Resident file covering every resident in a targeted
area. And others may need sophisticated list research to pull good
returns. At Direct Mail Center, we will help you the best way to
find the most targeted lists for your needs.
Please do not forget the motto of a successful direct marketer:
TESTING, TESTING AND TESTING.
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Resident/Occupant List: available anywhere
in the USA. It qualifies for absolute minimum postage at the
Carrier Route Saturation/Walk Sequence rate. It is updated
monthly from post office information. Rural Routes and Business
Routes are also available in Western states. Direct Mail Center
will help you map the desired area with sophisticated carrier
route maps. |
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Basic Consumer List: imagine a Resident
List with actual name instead of "resident", this
list is build by cross matching the Resident List with a national
database of 95 million U.S. households. This list will be
qualified for WS/saturation postage rate, and will have mostly
name with some "Resident" records. Some selects
are available: Household Income, Age, Sex. |
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Demographic List: based on geographic
information with plenty of selects, this list will qualify
for Carrier Route rates (no saturation). Call your Account
Manager for more information. |
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Business List: sort by SIC, employee
counts, yearly sales, etc., this list is compiled from yellow
pages data and updated with telemarketing information. It
is a great start-up list for a business to business campaign.
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Donor List: many non-profit organizations
share their lists and this may be your opportunity to benefit
from it. |
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Subscriber List: to target better your
needs, please contact your Account Manager. |
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Buyer List: compiled mostly from catalogers.
To target better your needs, please contact your Account Manager. |
Mailing lists are rented for one time use. Some lists managers allow
their lists to be purchased for one year unlimited use (taxable).
Donor, Subscriber and Buyer list managers may require a sample mailer
prior to list rental approval. Turn around time is usually 2-3 days
unless rental approval is required when it will be about 1 week.
Lists are supplied on cheshire, pressure sensitive, piggy-back labels,
or electronically via e-mail. Rented lists cannot be supplied electronically
to client. Other list restrictions may apply.
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