PURL - Personalized URL
PURL includes the name of the recipient (of the direct mail or e-mail).
This is the merging of direct mail & internet marketing to increase response.

What is PURL?

A communication via direct mail or e-mail will include a personalized URL with the recipient’s name. This person
can go to their own URL to view the additional message and act upon it instantly.

Why using PURLs?

A PURL gives a personal approach to your communication with your clients or prospects using their personalized
web address.

• PURLs allow you to tailor the page based on this person’s history with your company;
• PURLs can focus on a specific marketing message;
• PURLs able you to ask for some information about this person, information that you can add to your database;
• PURL increase response percentage drastically and can be clearly measured;
• PURLs are one of most powerful tools to reach customers and prospects;
• PURL is the merging of direct mail marketing, e-mail marketing and internet marketing.

How does PURL work?

• Direct Mail Center or your web designer builds a web page; this web page is designed with:
• a personal message
• some questions to add to this person’s data
• a link to your standard web site
• Direct Mail Center obtains a new URL for the campaign, different than your company URL and the
  PURL campaign is set-up;
• After approval of test and schedule is set for the direct mail or the e-mail campaign, the PURL campaign
  is started and is good for 3 months;
• The direct mail and/or e-mail campaign is designed with the personalized URL during the printing process;
• Results are communicated in real time and allow you to follow up.

What does PURL cost?

A PURL campaign is the best addition to a direct mail or an e-mail campaign. The fixed costs include the set-up
of the page, the domain and template creation. The variable costs are based on the database size.
- Request for more information
- Quote request for a PURL campaign