Mailing Lists

The value of a mailing follows the percentages 60/30/10; that’s 60% for the mailing list, 30% for the product
(or cause) and 10% for the way it is presented. So, the list selection is the most important item for the success of
a direct mail campaign.

Many lists are available. When some mailings may require only a Resident file covering every resident in a targeted
area, others may need serious list research to pull good returns. Direct Mail Center will assist you to find the most
targeted lists for your needs.

Please do not forget the motto of a successful direct marketer: TESTING, TESTING & TESTING.

Following is a list of Direct Mail Center areas of expertise:

Mailing List Improvements

Please go to Mail List Works to improve your list and increase your ROI.

Resident/Occupant List

• Includes ever addresses in the target area
• Available in the 50 States of the USA
• Qualifies for absolute min. postage at the Carrier Route Saturation/Walk Sequence rate
• Updated monthly from postal data
• Exact area selected by radius, multi-radius, or Geo-mapping specific block by block selection: this is the most
  sophisticated method of mapping available to reach the absolute exact target on a map

Consumer List

• Resident List with actual name instead of "resident" when available
• Build by cross matching the Resident List with a national database of over 95 millions U.S. households
• Geo-mapping is also available (see Resident list above)

Demographic List

• Based on geographic information
• Selects includes household income, head of household age, home value, etc.
• Qualify for Carrier Route rates (no saturation)

Business List

Selection by SIC code, employee counts, yearly sales, etc., compiled from Yellow Pages data and updated with
telemarketing information.

Donor List

• Non-profit organizations are always ready for list exchange by contacting them directly
• Sorted by type of mission

Subscriber List

• Magazine that fits your product or services perfectly
• Consider advertising & mailing to subscribers

BigList

• This is a single, shared database of audience information collected from San Francisco Bay Area arts
  organizations of varying sizes and disciplines. Once you join, you can exchange names pretty easily.
• E-mail us to reach the BigList or for more information

Buyer List

Compiled mostly from catalogers

Email List

• Email list for your request

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Notes:

• Mailing lists are rented for one time use. Some lists managers allow their lists to be purchased for one year
  unlimited use (taxable).
• Rented lists cannot be supplied electronically to client
• Donor, Subscriber and Buyer List Managers may require a sample mailer prior to list rental approval. Turn around
  time is usually 2-3 days unless rental approval is required when it will be about 1 week
• Other list restrictions may apply.